Foreign markets are a more and more valuable commercial opportunity for the best Italian companies; export is the way to balance the risks of a domestic shrinking market and an extremely aggressive competition.
BEARCAT Beni Industriali assists the PMIs which decide to enter a new market or change their strategy of international sales and offers an overall support, from strategy to implementation.
Each intervention is tuned in a flexible and modular way depending on the scenario, the state-of-the-art, the company objectives, the agreed and shared business plan.
OUR PARTNER
The Orange Pen
The Orange Pen is a communication hub focused on B2B industrial companies. Our activities span from complete communication projects to specific topics. We promote team work and each single competence as the key assets to emphasize customer’s uniqueness.
How to get ready for export into new international markets
Strategy
Where to export? What? Direct or indirect export?
To enter new markets these are the first questions to answer. To be able to reply, BEARCAT Beni Industriali performs an accurate analysis of each customer’s peculiarities, considering elements such as:
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- brand distinctive features
- product line, competitive advantages and commercial characteristics
- industrial reference segments
Tactics
Which approach to the new market? Which organization to export?
In this stage BEARCAT Beni Industriali focuses the attention on important topics leading up to the launch into new markets, such as:
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- identification of new potential customers or agents/distributors in the selected countries
- check of existing export competences in the company and possible integrations required
- check of price-lists, commercial terms, logistics and post-sales assistance
Action
How to reach the new prospects? How to start the sales?
Once completed the preliminary phases, BEARCAT Beni Industriali implements all the operational activities required to ensure the recognition in the new market, such as:
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- update of the website in various languages, if needed
- outline of a focused communication plan, i.e. exhibitions, DEM, PR, digital marketing
- transfer of know-how to the company export department, with temporary operational support, for an adequate independent management of the international markets